The answer is still predominantly location, mainly due to lack of education and awareness about how much energy bills will likely cost in the future and how much technology and a well designed house can help keep these affordable.
The industry has been vocal in explaining the energy-saving technologies and building methods that exist now, but it’s hard to educate an audience that is not necessarily listening. “Energy efficiency has not previously been on the agenda for new house purchasers but we believe this will all change due to ever-increasing energy costs, coupled with improved education.” said Tanya Ewing, Founder of Ewgeco energy displays.
You can read more about this and some of the technology now available in an enlightening energy technology article in this month’s Show House magazine, a a leading trade magazine for housebuilders and new homes industry suppliers. http://www.showhouse.co.ukÂ